When the economy isn’t growing that much, new sources of business revenue can be hard to find. A rising tide raises all boats, or all businesses in this case, and the tide just isn’t rising. Business growth cannot be counted on, or taken for granted. There must be a plan, and that plan must be executed well. Oh, and you have to be able to provide value to customers, but that’s a subject for another post.
With few new business formations, it is very hard to find new customers. Basically, you have to take customers away from someone else. If dry cleaners are going out of business all around you, then you might have a steady source of new dry cleaning customers if you are the last shop standing.
The experts at Grand Rapids SEO have a different solution. Instead of trying to find a market, why not go where there is already a market and people looking for the goods and services your company provides? That is, why not find your next customers online? For any given product or service, there are searches every month. Why not be in front of the people that are searching for what you have to sell?
This all seems rather backward if you have been in business for decades. Used to be you had to advertise and try to target that advertising to a certain demographic and hope that 2% of that group were interested in your goods and services. Now, all you have to do is be there when they look. That’s what SEO does: it makes sure you are in front of the people who want what you have when they want it. SEO, or search engine optimization, is the process of making sure that your business website is structured so that its information can be indexed by search engines and optimized so that it appears near the top of results so the greatest number of people can see it. It’s a little bit art and a little bit science but it translates directly to your bottom line.
Find out more about SEO here.